Speculative design is a method for organizations to look up and disconnect from today's uncertain situation. It's a way to start speculating in bold visions of the future and look at how these may affect the outside world and your business.
Five things to keep in mind to get started with speculative design.
1 Be brave. Success usually comes when you let your team go outside their comfort zone and look up.
2 Act now. We are in the middle of a pandemic where much of our lives have been turned upside down. Now is a good time to try to understand how future global crises will affect your business.
3 Find a partner. Working with a team of experts who take you through the process and navigate right through difficult issues is the key to success.
4 Think strategically. Involve key people in your organization — those who are crucial to the current understanding and to imagining the future of your company.
5 Plan long-term. It's not about fast storytelling but rather business-critical research and development of the most important issues your business is facing. Harnessing the power of speculative design may well be our main tool for turning an existential crisis into a crucial opportunity.
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