Prototyping the Arla BreakBot
CLIENT – ARLA
Setting up the BreakBot prototype at Fryshuset
During Summer 2023, we ran Arla Hack, an innovation experience crafted by Another Tomorrow and the Arla innovation team. Ten unique and bold ideas emerged from the hack with the purpose of improving teenage nutrition and health.
One of the ideas we chose to develop further and validate its desirability post hack was the BreakBot, a breakfast machine that would be located in places where youth spend time and offer them tasty and nutritious breakfast options.
The research
Our research insights leading up to the hack showed that teens today live hectic lives, therefore making less healthy choices such as picking up snacks on the go with low nutrition value. So, how could Arla enable youth to make quick, healthy and tasty choices as well as position themselves as a desirable brand within the teenage breakfast ecosystem?
Was the BreakBot a potential solution? With the help of our Youth Advisory Group, we tested our assumptions, gathered insights and co-created the look and feel of the machine. (Haven’t heard about the YAG yet? Find out more here)
The Youth Advisory Group hard at work at Another Tomorrow
Based on the collaborative session with the YAG, our team built a prototype BreakBot together with an accompanying app ready to be tested with youth in the real world. The aim was to explore questions around pricing, placement, taste and ease of use. Also, we wanted to know whether a breakfast machine would be exciting and desirable enough to get our target group to change some of their rather unhealthy habits and switch to more nutritious options in the morning.
Testing the prototype
We set up our test station at Fryshuset where over 30 teenagers got the opportunity to try out the BreakBot and give invaluable feedback that helped us refine our prototype even further.
“Most of the teens that tested the BreakBot said that they would be more likely to eat breakfast if there was a convenient, nutritious and tasty offering at school”
Key learnings
The look and usability of the BreakBot is important
Youth want to be able to choose both from pre-made recipes and create their own
School is a good location for the BreakBot
Want to know more about the Arla Teenage Nutrition project, running a hack or building a prototype? Reach out!
