Empowering tomorrow’s leaders – Arla Innovation

Dec 1

CLIENT – ARLA

Harnessing the power of youth perspective

Standing from left to right: Natalie, Catalina, Ladan, Yasaman, Nina and Julian from Arla Innovation, Caroline from Another Tomorrow
Bottom: Abdi, Joe from Another Tomorrow, Simon

To innovate future-facing products and experiences, Arla Innovation wanted to get inside the mind of the next generation. So we established a Youth Advisory Group (aka YAG), partnering with Fryshuset to build a diverse advisory group to co-create and learn from, with and for.

Vision and goals for our YAG

Identify youth specific needs, challenges, and opportunities
Co-create and test ideas and prototypes
Build trust and understanding with this key customer base
Develop dynamic content and insight
Build an engaged network of youth advocates
Empower youth by sharing tools, showing respect and transferring knowledge

Abdi and Yasaman (in the middle) supporting one of the groups during the Arla Hack in June 2023

Go slow to go fast

From our experience with Youth2030 and Reach for Change we know how to work with this specific target group — and how important it is to get it right.

Setting up this team in the right way was key — to establish trust and forge a format with youth that went way beyond user-testing to a place of knowledge sharing, openness and creativity to understand the reality of youth today.

Another Tomorrow planned regular YAG sessions with tailored formats to support our innovation process in line with Arla’s focus areas. The sessions included testing new product concepts, sharing insights and developing briefs for the upcoming Arla Hack, filming content, co-creating ideas, shaping the brand look and feel, and designing a unique hackathon experience.

Interacting daily with the youth and their network to gather insights, organise events and test ideas via social channels, digital surveys, sessions in our studio, and test events at schools.