💚 Youth Influence

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Hej, As the time of fresh strawberries and evening sun is upon us, this will be our last newsletter until August. Ending on a somewhat optimistic note, this week will be all about youth influence. Though, unsurprisingly, that doesn't mean we aren't still talking about climate action. Learn more about our recent youth-focused Arla hackathon, the climate change lawsuit in Montana, and a personal note of reflection on how youth influence has shaped my own summer holiday plans. News Arla Hack — Rethinking Breakfast Save The Children, Electrolux, Snapchat, and Food & Health influencers were just a few of the industry experts who joined us at the Arla Hack. Together, we embarked on a journey to rethink breakfast behaviours for the next generation. It wasn't about creating a new yoghurt flavour; it was about empowering youth with purpose, confidence, and belonging, making sure they start their days with energy and motivation. With this, Arla Innovation are taking on the responsibility of addressing real needs and enabling healthy habits for today's youth. But it wasn't a one-sided effort. We partnered with Fryshuset, together engaging a Youth Advisory Group – a cluster of curious teens whose wisdom and input have guided our entire process, fuelling a genuine connection. Our amazing Youth Advisory Group, with Nina & Julian from Arla and Joe & Caroline from Another Tomorrow The final concepts ranged from a nutrition mashup machine, Gamer Influencer Community and stylish, free breakfast packs ready and waiting at school. The next steps are ambitious and clear: analyse, prototype, test & iterate the ideas with the youth and key perspectives to identify and validate scalable solutions to pilot, launch and learn from. If you're feeling curious, watch the video below, or read the full blogpost from our Creative Director Joe Coppard here. If you're interested in learning more about what role a hackathon could play in solving your organisation's challenges, reach out to Joe! Curated The Kids Take the Climate Change Fight to Court Image credit: Thom Bridge/Indpendent Record via AP Last week, the first constitutional climate trial in US history concluded. For the first time people have the chance to see if they can hold their government accountable for the climate crisis. It is a group of young environmentalists from Montana suing their state, saying they’ve ignored scientific evidence and continue to promote fossil fuels, which worsen climate change. They claim this violates their right to a “clean and healthy environment”, which is guaranteed in the state’s constitution. The Daily breaks down why the climate trial took place in Montana, how the case could be an important turning point, and what the youth are asking the court to do. Stay tuned for ruling on this landmark case. A summer message Europe by train with a 1 year old, yes? I'm checking out for the summer on a personal note, ready for my very own youth-influenced summer holiday. As this newsletter goes out, I'm mid train-adventure with my family, probably somewhere between Kolding and Hamburg. My and our first proper all-train vacation was the summer before the pandemic, as the then tweens in our household declared that they were giving up flying for climate reasons. Their resolve has only strengthened since, and if it was a preference then, it is non-negotiable now. Despite my own beliefs and resolve, had it not been for theirs, I think I would have much easier given in to the temptation of smooth point A to B travel. And if not for the travel itself, then for the booking process (!).  In 2019, we went from Stockholm to Innsbruck, then driving through the Brenner pass into Italy. This year, once more, we're making our way down to Italy, though a different route and destination this time – and this time with a 1 year old.  And you know what? With all the reservations and planning finally done, I'm solely looking forward to it. Last time, we tried and rated ice cream in all the cities we stopped in, and we dragged our luggage around small Austrian towns, taking in the sights. The girls still talk about the adventure, and I'm looking forward to introducing our youngest to the buzz of European train stations, sleeping cabins, and scenery changing outside the window.  Yes; infrastructure improvements, stressful connections, unclear websites and ticket classes. And I humbly invite you to ask me again as I return home from this toddler train adventure, if I feel the same still – but it truly is a spectacular way to travel.  Anyone else travelling by train this summer? What are your best dos, don'ts, and hacks?  Regardless of your plans, have a wonderful holiday, hopefully filled with rest and relaxation! Stay safe and stay curious!  / Karin & Team Another Tomorrow Seeing this for the first time? Sign up to the love letter here.