💚 Manifesting hope, the IRA and B Corporations

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Hej! Did you read last year's letter from leadership? This Autumn, Staffan and Joe once again reflect on our achievements from the past 12 months, as well as outline their vision for the future. We also bring you an exciting read about how the Inflation Reduction Act is creating a tipping point for climate innovation, and a podcast deep-diving into the opportunities. Last but not least, we dive into what B Corps are, and the latest brand to be awarded with the certification. Let's do this! Statement Manifesting hope: The direction from here is our responsibility. Another Tomorrow's CEO, Staffan Ekholm, and Creative Director, Joe Coppard, look back at what has happened since last year's letter was published.  "Collectively we’re still failing the planet. If the time to enable another tomorrow was limited one year ago, acceleration has to happen now... During the past 12 months Another Tomorrow has been working intensively with several large organisations and their partners in their strive to become net-zero ready, addressing the issues related to transitioning mindsets, attitudes, methods, services, norms, partnerships and more. We have led collaborations between multinational organisations, to identify and accelerate cross-industry solutions. Through enabling space for trust to form, challenges to be understood and collective solutions to be scaled, we begin to unravel the map to unlocking a brighter future. The deeper we dive into the complexity of our collective challenges, the more steadfast we become in our direction. We are in the business of hope over optimism."  Read the full letter on our blog  Recommended read The Climate Economy Is About to Explode Photo source Staffan shared this article with us last Sunday as a must-read for the whole team. So, who are we to keep you, our friends and collaborators, from feeling actual, real hope when it comes to our future?  "I recommend everyone to read this Atlantic article about the likely impact from the IRA (Inflation Reduction Act), the massive US climate legislation that passed this summer. How it is creating a tipping point for new climate innovation and changing the narrative for companies from fearing being unprepared for future climate regulations (such as carbon taxes) to instead being scared of missing out on the economic growth. This article, and the Credit Suisse report it's based on, can be helpful when creating narratives to get even more companies on board to accelerate activities and transition!" So, let's all listen to Staffan and put the article on our reading list! Do you want to talk about your organisation's transition or discuss the article? Reach out to Staffan!  Podcast So, what could the IRA look like?  The Ezra Klein Show "I’m a sucker for a good news story and the IRA is an exciting milestone! If you prefer a podcast and have 2 hours on your hand, I’d recommend a listen to this podcast from Ezra Klein, where he explores what the IRA could look like in real life"  Staffan's recommendation sparked some interest and more suggestions, one of them being the Ezra Klein podcast shared by Business Designer Brianne who specialises in sustainability and urban development. Ezra Klein speaks to Jesse Jenkins, assistant professor of mechanical and aerospace engineering at Princeton University and leads the Princeton ZERO Lab. He also leads the REPEAT Project, which has done some of the most in-depth modelling of how the Inflation Reduction Act and other climate policies could affect emissions. Give it a listen and let us know what you think!    Btw, have you checked out the other suggestions on our curated podcast list? News Progress, not perfection Ganni It's official! Danish fashion brand Ganni has become the latest brand to become B Corp certified. The B-Corp certification process covers five key areas - governance, workers, community, the environment and customers. By gaining the certification, companies display genuine commitment to both social and environmental impacts. In the past few years, joining the B Corp movement has increased rapidly in popularity. B Corp companies are viewed as benefitting the planet, all people and communities - going beyond pursuing profit. This during a time where many brands, such as H&M, are facing backlash and lawsuits for greenwashing.  Overall, Ganni scored 90.6 points, an impressive score that puts it among the highest-scoring contemporary fashion brands that have achieved the status (the average score is 50.9, while a minimum score of 80 points is needed to achieve the certification). Among the various categories, Ganni scored highest in the environment section. Because of its use of lower-impact and recycled materials, and commitment to circular business models (such as resale and rental), the company has managed to join the ranks of sustainable fashion brands such as Patagonia, TOMS and Chloé.   Find out more about the other sustainable initiatives Ganni has undertaken here! Stay safe and stay curious! / Linnéa & Team Another Tomorrow Seeing this for the first time? Sign up to the love letter here.