DFDS's Green Leap: Introducing Decarbonised Solutions
DFDS, Northern Europe's largest integrated shipping and logistics company, is taking a groundbreaking step on their sustainability journey. Together, we are excited to introduce a transformative new decarbonised offering. The initiative not only reduces DFDS's carbon footprint, but also empowers their customers to in turn reduce their Scope 3 emissions effectively.
A Journey Towards Sustainability
DFDS's commitment to mitigating climate impact has led to a two-fold strategy: short-term improvements to existing operations and long-term innovation in green technologies and business models. To meet short-term goals, DFDS is adopting drop-in fuels with the potential to reduce emissions by up to 85% in vessels, and rolling out electric truck infrastructure with the potential to reduce emissions by up to 100%. The new Decarbonised Solutions enable customers to share in these reduction wins when shipping with DFDS.
3. These reductions are stored in DFDS’ CO2e reduction bank.
4. The customer can claim the reductions and report them as a reduction to their Scope 3 emissions.
By investing in DFDS’ Decarbonised Solutions, you're not just cutting emissions—you're catalysing transformative change. The revenue generated from DFDS’ Decarbonised Solutions is reinvested in innovative low and zero-emission technologies. These advancements are poised to expedite the transition to a net-zero future.
Components of Creating a Sustainable Product
Aligning with Customer Demands
Understanding the urgency to reduce transportation and logistics emissions within their value chain, DFDS – with Another Tomorrow’s help – conducted extensive customer engagement. Customers, too, are eager to move away from business-as-usual reliance on offsets. Regulatory compliance, meeting voluntary targets like SBTi, and improving brand position through a genuine commitment to decarbonisation are all driving forces.
Navigating the Policy Landscape with Insetting
“To ensure integrity and prevent double counting, we conducted an extensive review of the international and EU policy landscape,” says Brianne Lee, the project’s lead Business Designer from Another Tomorrow.
The emerging "insetting" mechanism surfaced as the linchpin for passing on real emission reduction benefits to customers, particularly from alternative fuels like biofuel and renewable electricity.
Crafting a User-Friendly Prototype
Leveraging customer insights and policy expertise, DFDS and Another Tomorrow designed a prototype certificate. This certificate concept simplified the integration of emissions savings into carbon accounting, aligning seamlessly with customer needs. Extensive customer testing facilitated valuable refinements. Insights from customers not only fine-tuned the prototype but also uncovered additional layers of value for customers.
The Power of Prototyping
The emergence of Decarbonised Solutions was made possible through DFDS's commitment to sustainability together with a dynamic, prototype-led approach. By engaging with customer needs, continuously iterating, and meticulously navigating the complex policy landscape, DFDS, in partnership with Another Tomorrow, has forged a transformative path to emissions reduction.
This process, culminating in real and verifiable emissions reductions, empowers both DFDS and its customers to take tangible steps towards a greener, more sustainable future.
Read more about the decarbonised solution on DFDS’ own website