Hacking The Future of Teenage Nutrition
CLIENT – ARLA
Rethinking breakfast for the next generation
During the Spring and Summer of 2023, we designed and delivered the first ever Arla Hack with the Arla innovation team. The theme was Rethinking Breakfast for the Next Generation and we engaged over 50 cross-disciplinary internal and external experts to prototype 10 bold ideas, levelling up Arla’s innovation capabilities and sharing their innovation ambitions to other key players.
5 Phases. 1 Process.
So let’s get into the details of how we created everything needed to deliver an impactful hackathon. This can be broken down into 5 phases:
Research phase
A few activities were crucial during this phase. First, we ran an interactive ‘Pre-Discovery’ workshop with key internal stakeholders. Together, we defined a strategic topic and direction, created a joint vision and a roadmap of what success - to Arla - looked like. Also, it’s a great way to unleash visionary energy from colleagues and kick off the project in an engaging and fun way.
We then dived into researching the topic “Teenage nutrition”, reading existing studies and papers on it and conducted both a guardian survey and ran in-depth interviews with our target group, teenagers.
To truly tune into the target group, we initiated a Youth Advisory Group in collaboration with Fryshuset. The “YAG” consisted of around 10 teenagers from diverse backgrounds across Stockholm who would help us define the challenge further. In monthly sessions, we worked together to test ideas, validate assumptions and co-create the Arla Hack. Not only did the YAG come with invaluable insights and perspectives, we also got to introduce them to innovation methods, event organisation, communication and brand strategy.
Design phase
To bring clarity and focus, we designed the Hackathon by focusing on 3 key ingredients, also called ‘The 3 P’s’:
Perspectives- Who should the hackers be? Here we work according to the theory of the more diverse the teams are, the higher is the impact of the innovation output.
Some of the organisations that were represented during the hack
Prototypes - What should the outcome be? Prototyping is about bringing ideas to life so they can be experienced and tested by others. For the hack, we decided to create five inspiration stations containing tools, inspiration, and experts to seek assistance from such as innovators, makers, a chef and young people to enable creative and innovative prototyping.
Process - What process do we need to design to enable the perspectives to create the desired outcome? The teams were guided through rapid ideation and prototyping sessions split into three parts:
Discovery - Introducing the brief and insights on the topic
Ideation - Come up with creative solutions to the brief
Prototyping - Visualise and build prototypes to test and validate ideas
Hack Day
1 day. 50 participants. 10 teams. 10 bold innovative solutions.
The final concepts — packaged, prototyped and pitched to our Youth Advisory Group on stage — all solved core needs connected to hectic lifestyles, lack of sleep, and social detachment. They ranged from a nutrition mashup machine and Gamer Influencer Community to stylish, tailored, and free breakfast packs ready and waiting for students at school.
Want to know more about the solutions? Reach out to Joe.
After the hack
Following the hack, Another Tomorrow packaged the outcome in order to run a Pre-Diagnostic session with Arla Innovation. The focus during this session was to analyse and validate the prototypes and their feasibility in order to decide on which ones to prototype further and test in a real setting with real users.
Curious about what a hack can do for your business? We’re happy to help, contact us today.
